Insights

What is a journey mapping exercise? Follow our step-by-step guide to customer journey mapping with the customer experience experts at Highland.

What makes a good healthcare website design? Help patients to navigate your healthcare services with our website design tips.

Discover the fundamentals of UX design. Learn how to provide a good user experience and optimize the overall customer experience to keep them coming back to your product.

A digital product allows a professional services firm to unlink revenue from time and effort, enabling scale. But there are several other potential benefits when considering a productization strategy.

Professional association membership isn’t appealing to American young professionals. We explore why that is and what associations can do to attract the next generation of new members.

What is the typical B2B buyer journey? We explore the B2B buying process, the various journey stages and ways to improve it.

Customer experience - what is it, who’s responsible for it and how do you make great customer experiences? Our Highland CX expert shares their knowledge.

Expert hacks and tips on design sprint facilitation. Discover how facilitation can help business problem-solving, ideation and product development.