![Two people looking at the sky and possibilities through a telescope.](https://cdn.prod.website-files.com/647a38629d710f24027a7522/65bd295eac0b7305c3cbd174_HighlandHero_2.webp)
Launch Digital Products
Digital products can create recurring revenue, decouple growth from linear time and effort, enable new ventures, or transform how you serve your customers.
Launching a successful digital product requires so much more than writing code. We create products that deliver customer value using an integrated approach with multi-disciplinary teams, combining behavioral research, business strategy, design, and software development.
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d638558bf48fdf5789c529_Integrated%20Research.png)
Stage 1: Explore
Create the strategic target for your product through a combination of rigorous research & market sizing.
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d638643b43b2c87c93afb2_Integrated%20Strategy.png)
Stage 2: Co-Create
Collaborate with customers to hone your value prop and shape a compelling product.
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d6387e3b1eec199e671233_Integrated%20Design.png)
Stage 3: Design & Test
Use lean startup methods and rapid feedback loops to quickly move from prototypes to working software.
![Sketch of hand moving chess piece](https://cdn.prod.website-files.com/647a38629d710f24027a7522/65b85be2e9920ef5e37e48e0_pilot-test-strategy.png)
Stage 4: Pilot
Observe real-world user behaviors as early as possible to sharpen desirability and accelerate learning about your product and go-to-market strategy.
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d63889b29bb31b820b113f_Integrated%20Development.png)
Stage 5: Build
Develop and launch an MVP with go-to-market and measurement built in, laying the groundwork for in-market iteration, traction, and growth.
Get Started with a Digital Product Accelerator
Frequently Asked Questions
Featured Results
![AGU](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/667f322d62a39bf7499a874a_agu-sponsor-logo.webp)
![Blue Cross Kansas City](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/64a2fa3b88f0a83348e3340a_Blue%20KC.webp)
![AGU](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/667f322d62a39bf7499a874a_agu-sponsor-logo.webp)
![Blue Cross Kansas City](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/64a2fa3b88f0a83348e3340a_Blue%20KC.webp)
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/651dcfd970a2a73933638cc2_lets-talk.webp)