Digital Product Innovation Program
If you're like most of our clients, you have valuable expertise shaped and proven over years of consulting, speaking, and growth. But the value of your expertise is strictly limited by time: you and your team only have so much of it.
The Digital Product Innovation Program is a 12-month journey that combines behavioral research, business strategy, design, and digital product development to transform your expertise into a unique digital product that will fuel your growth.
“The initial product was much more sophisticated than we expected. Our executive team and board were highly impressed.”
"One of their strengths is their product discovery and design approach. Many shops will make something beautiful and miss the beat of the market analysis, so that approach is critical to us."
“I sensed when we first sat down with Highland that we could be very transparent and honest with them. We have total confidence in their level of talent and the platform we've built.”
“With Highland, be willing to think big. It is going to change the outcome of your product. You might have to spend a little bit more, but what you get will be enduring.”
How it works
In the first two months of the program, we create the strategic target for your product through a combination of rigorous research, market scanning, market sizing, and value prop creation. In months 3-12 we engage in an integrated process of digital prototyping, designing, and software development--all with constant feedback loops--in order to build and launch a compelling product.
By the end of our first 12 months together you’ll have a product in-market, a go-to-market strategy in action, and confidence in your ability to scale and grow. Most firms choose to continue working with us after our first 12 months, and we custom build those programs for ongoing product development lifecycle and scale.
Program elements
Opportunity Exploration
Gain a deep understanding of your future customers & the market opportunity, using cutting-edge behavioral research.
Concept Creation
Craft & validate product concepts alongside a financial business case & go-to-market plan, using lean startup methods.
Digital Product Development
Design, build & scale a product that engages your customers at launch, using an integrated product development process.
Integrated teams deliver
Launching a successful digital product requires so much more than writing code. We create digital products that deliver customer value using an integrated approach with multi-disciplinary teams.
Research & Insights
Uncover specific market opportunities through behavioral research and synthesis
Strategy
Craft product and go-to-market strategies that unlock opportunities for growth
Design
Rapidly design and iterate on solutions that delight users
Development
Build quality software that ensures sustained innovation
Featured Results
