Two people looking at the sky and possibilities through a telescope.

Launch Digital Products

Transform your unique knowledge into a scalable, profitable digital product.

Digital products can create recurring revenue, decouple growth from linear time and effort, enable new ventures, or transform how you serve your customers.

Launching a successful digital product requires so much more than writing code. We create products that deliver customer value using an integrated approach with multi-disciplinary teams, combining behavioral research, business strategy, design, and software development.

Infographic showing phases of Explore, Co-create, Design & Test, Pilot, and Build

Stage 1: Explore

Create the strategic target for your product through a combination of rigorous research & market sizing.

Customer Research & Insights
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Uncover the motivations, behaviors, and unmet needs of your customers to identify new opportunities
UX Research
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Increase product & service value, accessibility, and usefulness via contextual user insights
Jobs to be Done Research
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Uncover the dynamics of customer needs and purchasing decisions to enable highly targeted solutions
Market Definition & Sizing
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Quantify markets for strategic business planning and better understanding of growth potential

Stage 2: Co-Create

Collaborate with customers to hone your value prop and shape a compelling product.

Co-creation Research
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Generate & shape ideas directly with users to unlock breakthrough solutions tailored to their needs
Competitive Analysis
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Gain insights for a strategic edge over competitors
Business Case Creation
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Build compelling cases for strategic business decisions
Value Proposition Design
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Craft compelling propositions that appeal to markets and address customer needs

Stage 3: Design & Test

Use lean startup methods and rapid feedback loops to quickly move from prototypes to working software.

UI/UX Design
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Creating compelling, useful, and impactful products & services that meet user needs
Service Design
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Create exceptional service delivery experiences & outcomes for your customers & staff
Rapid Prototyping
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Quickly turn ideas into testable prototypes to accelerate learning, build confidence, and ship faster
Sketch of hand moving chess piece

Stage 4: Pilot

Observe real-world user behaviors as early as possible to sharpen desirability and accelerate learning about your product and go-to-market strategy.

Product Strategy
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Define and launch digital products that solve real customer needs and drive business growth
Go-to-Market Planning
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Sharpen the view of your target customer and how to reach & convert them at scale
Lean Startup Development
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Build the absolute minimum testable product with which to learn rapidly and adapt

Stage 5: Build

Develop and launch an MVP with go-to-market and measurement built in, laying the groundwork for in-market iteration, traction, and growth.

Custom Software Development
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Launch custom software that delivers on your next big opportunity
Product Performance Measurement
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Measure leading indicators of success for continuous product improvement
Iteration, Optimization & Scale
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Perfect products for peak performance and growth

Get Started with a Digital Product Accelerator

Want to pursue a digital product but not sure where to start? Highland's Digital Product Accelerator combines customer research and rapid prototyping to deliver customer insights, value propositions, market sizing, and an initial interactive prototype in only three weeks.
Get Started
Trusted by the following companies
AGU
Archer
Blue Cross Kansas City
Children's Hospital of Wisconsin
Cigna
College of Lake County
Creative Group
Figo
Genioo
Isaca
Make-A-Wish
PlayMonster
SeminaryNow
Thrivent
Treatment
AGU
Archer
Blue Cross Kansas City
Children's Hospital of Wisconsin
Cigna
College of Lake County
Creative Group
Figo
Let's Talk
Tell us about the opportunity you're pursuing, and we'll follow up in one business day. If you prefer, you can email ask@highlandsolutions.com.