UX research is a vital part of evaluating how well your product or service solves problems for your target users, successfully addressesing their pain points.
UX research is an integral part of the product design process that helps you to understand your audience and create better products for them as you develop a new digital product, improve an existing customer experience, or measure how well a product is performing once in market.
Our Approach to Effective UX Research
There are many types of UX research tools and methods, from user interviews to usability testing to field studies, that go beyond what focus groups can provide.
Depending on the prototype or idea that needs to be tested, research methods can be qualitative or quantitative, from in-depth measurement of an experience at a given moment to learning across the entire user journey. These help you to better understand real users needs, as well as how effective your product or service is in addressing them.
In our UX research projects, we work with users in-person, in virtual sessions, or a combination to strike the right balance of efficient progress and depth of contextual understanding.
Some of the highlights of our approach include:
- A heuristic analysis alongside market research for competitive analysis of existing solutions
- Usability testing, user interviews, or observational research sessions
- Mapping the current state of the user experience to identify pain points and opportunities
- Analyzing the primary user goals or jobs to be done, and how to best enable user success via UX design
- Validation studies to confirm that the built solution is hitting the mark as intended
By diving deeply into how users interact with a product or experience through user experience research, Highland can help you validate assumptions about what users need, create an optimal path for user engagement, and ultimately support building or improving products that work for them in their daily lives.