Strategy

Discover Highland's AI Horizons Model: a strategic framework to optimize operations, differentiate from competitors, and reimagine your business.

Recognizing productization as an avenue for growth is just the beginning; the challenge is knowing why, where, and how to go about it.

AGU moves beyond chatbots, using AI to personalize member experiences, enhance research, and strengthen connections through innovative NLP strategies.

AI is changing how professional service companies deliver to their clients. Leaders of services firms can leverage the disruption of AI by launching and scaling AI-enabled digital products that increase differentiation and recurring revenue.

Just as important as building the right thing, is building it the right way. We explain the benefits of intentional digital product engineering services, and the ways digital solutions can boost your business.

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products.

Test whether your digital product has the potential to result in ROI for your business. Learn which questions to ask & how to get valuable customer input.

New digital products are more likely to fail without focusing on the right problem, consistent customer research, and open-minded leadership.