“Your best ideas, those eureka moments that turn the world upside down, seldom come when you’re juggling emails, rushing to meet the 5pm deadline, or straining to make your voice heard in a high-stress meeting. They come when you’re walking the dog, soaking in the bath, or swinging in a hammock.” - Carl Honore.
Check out our blog to see the latest insights, ideas, and discoveries - and maybe even that eureka moment - penned by our very own Highland staff.
Choosing the right technology solution isn’t much different from choosing your plan of attack for baking a cake. Time, budget, flexibility, skill, and how willing you are to make (potentially costly) mistakes all contribute to the method you need to take when choosing the right technology for your company. So next time you’re in the market to invest in tech, as a team, make the decision: Do you only have time and money for the box mix?
We set out on technology projects because we are after something that matters to our business: better reach, increased revenue, insight, efficiency or an enhanced customer experience. The project itself seems relatively easy to control. We can see the solution being built and view the status each week. Yet, while projects are a critical part of change, they’re only one part of getting to what matters.
As one of the most highly regulated industries in the world, healthcare providers must always be aware of the need for compliance, in day-to-day activities and in the business systems that support them. When it comes to CRM solutions for healthcare, Chicago turns to Highland Solutions
Think back about 10 years to a time when you carried a cell phone just to make calls and send text messages. You may have used the internet, but by the time a page loaded you could roast a Thanksgiving turkey. Clicking on a webpage link meant using the keys, hoping that you were actually clicking on the right link. You could take pictures, but they were the size of a thumbtack, and the quality was as good as the last episode of Lost. Pics required a magnifying glass for viewing, so you carried a camera as well. For travel, you were either cool and had a sweet GPS that almost looked like a second-rearview mirror, or you printed (on paper) the directions from Mapquest.
Sales life is challenging. Time-enduring tasks, such as cold-calling, are still common and dreaded. Sales people need a solid understanding of product offerings, services, solutions, and the prospective client’s business to build trust from initial contact. They are sensitive to the language in an e-mail or a phone call. They are concerned with talking to the right people about the right service at the right time. Each interaction counts and often feels like a make-or-break situation.
"Sales folks can no longer simply act as hunters; they have to act as fishermen. They have to study where their best prospects live, they have to discover which kind of bait attracts certain prospects, and they have to learn what tactics to use as a hook."
Recently, I witnessed marketing gold within the music industry; and it got me thinking about how it can be applied to business. Those who personally know me, know I am a big fan of the Foo Fighters. Recently, Dave Grohl and gang released their highly-anticipated HBO series, Sonic Highways.
What I'm witnessing today among the current generation of entrepreneurs and start up visionaries has me encouraged. As I sit, listening to a panel of socially responsible business owners at the Chicago Ideas Week, I am absolutely amazed at their drive to use technology to make the world a better place. It really opened my eyes: business doesn't have to be about business, it can be a platform for social change.
Has the way you approached sales changed over the last 5-10 years? Are you still doing the same things you did that made you successful 5 years ago? Have you seen a shift in your customer’s buying habits? As a marketer are you struggling to keep up with all of the demands of social media and newer concepts of marketing, such as inbound marketing? Are you generating leads online?
Customer Relationship Management (CRM) sounds so basic and maybe a bit underdefined. Most people understand CRM to be a technology that manages customer information, and that assumption is partially correct. However, CRM is more than that, and it continues to evolve quickly as companies come to the realization that they need to be customer-centric to survive in the new social economy.