Research Reveals Conditions That Created Better Digital Product Development

Highland conducted in-depth interviews with product managers who had recently launched a new product to explore the differences between “successful” and “unsuccessful” digital products. 

Specifically, we wanted to answer the following questions: 

  • Did successful and unsuccessful projects originate differently? 
  • What were the differences along the way? 
  • Were there any early warning signs? 
  • What key indicators play a role in success?

Our findings indicated that while launching any digital product presents challenges, initial conditions largely shape outcomes.

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