Jon Berbaum joined Highland in 2006 and has performed nearly every role in the company. Over that time, Jon was instrumental in leading Highland into new practice areas, as well as leading clients in a broad range of industries through customer experience strategy, product development, human-centered innovation, and CRM-based transformations. As President, Jon guides Highland’s identity and practices, and commonly serves as an experience design or product strategist on a variety of client projects.
Jon grew up on a farm in a family of farmers. He collected many trophies for prize winning pigs at the county and state fairs in his younger years, and unintentionally rode on the back of a fair number of strong-willed swine along the way.