Financial Customer Experience Research & Software Development
Customer expectations are evolving rapidly and reshaping all facets of banking and financial services. Gaining a clear understanding of your customers’ diverse needs can help you navigate changes in behavior, keep up with FinTech developments, and deliver superior experiences.
At Highland, we take care of your project from start to finish: beginning with consumer research and strategy, through exceptional UX and UI design, to software application development and launch. We help you understand your customers, learn ways to reinvent your digital service offerings, improve time-to-value, and achieve meaningful digital transformation.
Power up your CX Strategy with our Research Expertise
By uncovering unmet user needs, monitoring software developments in and out of the financial services industry, and evaluating your current customer engagement, we help you zero in on a digital strategy that delivers profit for purpose, deepens customer relationships, and sets the future of finance.
- Pinpoint key drivers for customer loyalty and satisfaction
- Recognize users’ desires for more personalized services or self-service options
- Understand where your innovation initiatives should be focused to grow acquisition and improve retention
- Locate areas of improvement based on competitive position, customer experience trends, and retail banking trends
- Validate if new products and services meet important customer needs and expectations
- Connect research insights with business intelligence to build an innovative omnichannel CX strategy