Why Highland?
We’re more than a software design and development company.
We help experts, entrepreneurs, and innovation leaders turn their expertise into successful digital products.
Whether you have an early idea and business goals, a set of specifications, or an application in market, we can help you take the next step to launch or scale.
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/651ee5f9a20c548195db432c_highland-team-user-insights-designing-digital-product.jpeg)
Transform your unique knowledge into a digital product
Our integrated approach combines behavioral research, business strategy, design, and software development to transform your expertise into a scalable digital product with real customer value.
Opportunity Exploration
Gain a deep understanding of your future customers & the market opportunity, using cutting-edge behavioral research.
![Sketch of man with backpack looking at a map.](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d54f9af21eba751d15e307_Opporunity%20Exploration.png)
Concept Creation
Craft & validate product concepts alongside a financial business case & go-to-market plan, using lean startup methods.
![Sketch of woman creating wireframe on board](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d54f9ab76fc54e0dac93ee_Concept%20Creation%20Illustration.png)
Digital Product Development
Design, build & scale a product that engages your customers at launch, using an integrated product development process.
![Sketch of man standing with laptop.](https://cdn.prod.website-files.com/647a38629d710f24027a7522/64d5510bf21eba751d177b95_Digital%20Product%20Development%20Card%20Illustration%20v2.png)
![AGU](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/667f322d62a39bf7499a874a_agu-sponsor-logo.webp)
![Blue Cross Kansas City](https://cdn.prod.website-files.com/647a639928e918e69c9b59b6/64a2fa3b88f0a83348e3340a_Blue%20KC.webp)
Results
300+
digital products launched
$1B+
of market opportunity created
4.9
star rating on Clutch
24
years of experience
![](https://cdn.prod.website-files.com/647a38629d710f24027a7522/651dcfd970a2a73933638cc2_lets-talk.webp)