Stephanie Russell

Stephanie is a product and design leader who helps teams figure out what to build, why it matters, and how to turn an idea into something people value. Her background spans human centered research, product strategy, experience design, and business building, giving her a perspective that balances what customers need with what makes sense for the business.

Most recently, Stephanie spent five years building and leading Trust20, a digital training business she helped take from an early idea to a national platform serving more than 175,000 customers. As General Manager, she worked across the entire business, from customer research and product strategy to go to market, operations, and growth. The experience gave her firsthand perspective on what it takes to turn customer insight into decisions, launch something new, learn from the market, and continue evolving as the business grows.

Stephanie believes the best products start with deeply understanding the people they are meant to serve. She brings a test & learn mindset to her work, helping teams explore ideas before overbuilding, make sense of what they are learning, and turn those insights into clear decisions. She is particularly drawn to complex problems where customer needs, business priorities, and what is actually possible do not always neatly align.