Helen Tong
Lead Design Researcher & Strategist
Helen has helped organizations of all shapes and sizes, uncover strategic opportunities and deliver impactful, user-centered outcomes through human-centered design and research.
She is passionate about building deep empathy with users and stakeholders; shaping focused insight narratives, and optimizing research practices that empower teams to design meaningful solutions that truly resonate. She thrives in environments where curiosity, collaboration, and strategic thinking intersect.
With 10+ years of experience in design research, project leadership, workshop facilitation, and innovation consulting, she partners closely with senior stakeholders & cross-functional teams to bring clarity and translate complex challenges into actionable insights. Helen’s work spans industries including healthcare, B2B, CPG, travel/hospitality, manufacturing and home appliances.
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