The Future of Membership Collaborative
The future of
membership looks bleak
Young professionals join less often, engage more transactionally, and leave more frequently.
Their behavior, expectations, and preferences are consistent across every industry and significantly different from previous generations.
Every membership team struggles to know how to navigate all the challenges this presents.
Current research is not good enough
The way associations gather research insights is outdated and insufficient for this challenge.
Member surveys, focus groups, and stakeholder interviews create echo chambers and elicit opinions instead of facts about people's behavior.
Tackling a shared challenge together
The Future of Membership Collaborative, built on the non-competitive nature of associations, provides best-in-class research and recommendations for a fraction of the cost of a single full-time researcher or one research study with an outside firm.
Our experienced, fully dedicated research and design team is focused entirely on the needs and journeys of medical professionals and crafting membership value propositions, products, and services.