Turn member data into clarity, direction, and growth with Member Pulse
49%
renewal rate increases among early career professionals
84%
increase in member digital engagement
50%
of top 20 associations in the U.S. are Highland clients
You’re surrounded by data, but starved for clarity
Associations have more member data than ever—surveys, dashboards, reports—but none of it tells you why members engage, renew, or leave.
Without actionable insight, leaders are left guessing which programs, offerings, or messages will truly matter.
A continuous pulse on what members need—when they need it
Ongoing, mixed-methods research that helps association leaders understand. Member Pulse combines behavioral and attitudinal research into a continuous learning loop: what members truly need and value—so you can act with confidence and grow with purpose.
- Quarterly Insight Pulses that blend qualitative interviews with targeted quantitative data
- Annual Member-Wide Survey that tracks emerging trends and validates your strategy
- Collaborative Debriefs that turn findings into clear actions for leaders and boards
Who It's For
What you'll gain:
- Membership Leaders: Confidence in what drives renewals and engagement
- Marketing Leaders: Real insights to shape messages and campaigns that connect
- CEOs: Clear visibility into member health and priorities from day one
From data overload to confident direction
With Member Pulse, you will:
- Understand what truly drives member value,
- Align your board and leadership around clear, shared priorities,
- Act on timely insights that anticipate change—not just react to it, and
- Strengthen your association’s relevance and growth strategy
Why Highland?
We're not content with the status quo. We know what it takes to actually make transformative changes to membership models, member experience, and association technology.
Using our unique blend of behavioral research, human-centered design, and digital development, we've worked with dozens of the largest global and national membership associations to make audacious and impactful change.
Trusted by these organizations
"I've been looking at member data for 30 years and I've never seen anything like the content and quality of Highland's research. Their work is incredibly insightful and actionable."
