Conversational AI to Engage with Members Throughout Their Career
49%
renewal rate increases among early career professionals
84%
increase in member digital engagement
50%
of top 20 associations in the U.S. are Highland clients
Membership is Under Pressure
Differentiated member value has diminished. Most associations intend to support their members’ professional growth, offering education, credentials, mentoring, networking, and resources.
At the same time:
At the same time:
- Publicly available digital platforms like LinkedIn and Reddit are reshaping how professionals seek career guidance
- Early-career retention remains fragile
- Association leaders struggle to connect career initiatives to measurable outcomes
The result is a value problem. Most associations do not consistently deliver the kind of career partnership that earns long-term loyalty.
Our work with dozens of associations shows time and again that for early career professionals, increasing the belief that the association is a partner in their career is tied to an increase in retention and loyalty.
Yet for many members, these benefits feel fragmented, episodic, and interchangeable with what they can find elsewhere.
Personalized AI-Powered Career Engagement at Scale
AI Career Partner helps associations connect existing knowledge, resources, offerings and connections into a cohesive, ongoing career experience that supports members at moments that matter. Members can receive value not available anywhere else.
Imagine a member:
- Getting salary benchmarks
- Exploring career options
- Finding employers and jobs
- Making connections to precisely matched members
- Getting feedback on an employment contract,
- Receiving recommendations for the right offerings and programs at the right time
These are the kind of interactions the AI Career Partner is capable of, and it can be transformative to the member experience.
When Career Partnership Becomes Real
The value of AI Career Partner for associations is that it transforms disconnected benefits into a guided career partnership that strengthens relevance, engagement, and retention. The highly differentiated digital service for members offers associations:
- A differentiated value proposition
- A future-facing technical capability that you control
- A new medium of member engagement
- A dramatic increase in member intelligence
- A means to generate more revenue
Why Highland?
We're not content with the status quo. We know what it takes to actually make transformative changes to membership models, member experience, and association technology.
Using our unique blend of behavioral research, human-centered design, and digital development, we've worked with dozens of the largest global and national membership associations to make audacious and impactful change.
Trusted by these organizations
I have never worked with a provider as good as Highland. They have a level of authenticity that many consultancies lack. Highland really cares about the work, the people they work with, and their clients being successful.
