Experiences That Matter: Episode 4. Marketing That Matters (with Tracy Bugh)

Experiences That Matter is a podcast from Highland that focuses on extraordinary people and their efforts to intentionally design experiences that contribute to human flourishing and make the world a better place. It is available wherever you find podcasts.

Why is it that 1 out of every 3 items we recycle in the U.S. is “contaminated” and ends up in a landfill?

“It’s a marketing problem,” says Tracy Bugh, founder of Recycle By City and our guest today. Using her expertise in digital marketing and video, Tracy has created city-specific marketing campaigns that give residents crystal clear guides on how to dispose of everything from phone books to yogurt cups. In this episode we talk to Tracy about the history of recycling in the United States, her research on the lack of recycling knowledge and why we’re all so darn addicted to online quizzes.

Listen Now: Marketing That Matters (with Tracy Bugh)

Follow this week’s guest

Recycle By City is on Facebook @recyclebycity
Recycle By City is on Twitter @recyclebycity
Recycle By City is on Instagram @recyclebycity
Recycle By City is on Pinterest @recyclebycity

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

Connect with us:

Download “The Essential Guide to Launching a Digital Product for Experts & Expert Firms”

Let's Talk
Tell us about the opportunity you're pursuing, and we'll follow up in one business day. If you prefer, you can email