Digital Products & Custom Software for Healthcare

Transform patient experience, care delivery, and health outcomes with health-tech solutions
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Why innovate in healthcare?

The healthcare industry faces ever-evolving challenges. Market disruptions, consumerism, digital transformation, and growing importance of technology and digital health are shifting patient expectations and driving a need to reimagine the healthcare experience.

According to a recent CB Insights report, digital health startups raised more than $13.2B in 2023, while digital health M&A nearly doubled as consolidation increased. The majority of the funding focused on care delivery and patient navigation technology—with monitoring, imaging, and diagnostics next up.

Traditional healthcare approaches must transform into more valuable patient experiences that promise patient engagement and loyalty—and ultimately, better healthcare outcomes.

Disruptive Trends in Healthcare

Data Interoperability Across Digital Health Platforms

Seamless patient experiences through digital health platforms integrate healthcare services, including telemedicine, remote monitoring, patient portals, and health coaching—but ensuring interoperability remains a challenge. Healthcare data exchange and integration across electronic health records (EHR systems), telemedicine platforms, the CRM, medical billing platforms, EMR and other healthcare IT systems is essential for seamless medical data exchange and collaboration among varied tools and healthcare providers.

Predictive Analytics and Precision Medicine

Artificial intelligence (AI) powered predictive analytics algorithms are being used for big data analytics, including electronic health records, genomic data, and medical imaging, to identify patterns and predict disease risk, treatment response, and outcomes. This enables more personalized and precise approaches—but simply having or sharing information is not enough. Connecting to and working with human motivations, behavioral biases, and day-to-day decision making is key.

Remote Monitoring, Telehealth, and IoT Devices

Growing adoption of telehealth platforms, remote patient monitoring technologies in real time including Internet of Things (IoT) devices, and wearable smart sensors allows preventative as well as proactive data management of conditions. But with any medical software development, user engagement and adherence is crucial in achieving a meaningful shift in patient outcomes. Factors such as usability, design, motivation, and ongoing support play an important part in success.

Personalized Chatbots and Virtual Assistants

Healthcare chatbots and virtual assistants powered by natural language processing and conversational artificial intelligence are being deployed to provide personalized health information, answer medical queries, schedule appointments, and streamline medication management. While this automation offers convenience, it can amplify the problems caused by a digital divide. Disparities in technology access and digital literacy may limit the reach and effectiveness of these tools.

Why Highland?

With over 25 years of experience working with healthcare organizations, we know what it takes to get new digital product developments and new ventures to market, as well as to help established providers and payers transform themselves with more patient-centric and member-centric smart innovations.

We’ve worked with:

  • Healthcare providers from large medical systems to specialized providers,
  • Some of the largest health insurers in the country,
  • Health-tech startups looking to scale and get to IPO, and
  • Non-profits focused on wellness, community connection, addiction and more.

Our team develops HIPAA-compliant healthcare digital products and are well versed in compliance with not only HIPAA, but also ISO certification, FHIR, and GDPR regulations too.

We know how challenging the healthcare landscape is, how difficult it is for providers and payers to change how they operate, and how important it is to continue to create positive change. Outsourcing to an experienced agency like Highland, can be transformative for your business.

Highlanders sitting around a table.

Frequently Asked Questions

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