Patrick Ruff

With a background in data visualization and rapid prototyping, Patrick transforms design concepts into tangible products & services. His career is marked by product achievements in financial services, education, energy, logistics, and medical associations. Patrick played a key role in designing an award-winning regulated documentation software by identifying a market gap and rapidly producing a web app that inspired a dedicated team to manage its growth and roadmap.

Prior to joining Highland, Patrick worked as a product designer in market data intelligence, where he refined his approach to collaborative design thinking. His educational foundation in Theatre with a focus on scenic design has imbued him with unique visual storytelling skills that enhance his UX methods; he brings his passion for the arts into his design craft.

His years at Starbucks, where he coached business units to improve customer interactions through better employee support and store design, also honed his skills in fostering & guiding cross-functional teams, and translating service opportunities into actionable business strategies, sustainable operations, and consistent customer experiences.