Drive engagement and retention with your new generation of members

Learn how your organization compares to industry leaders in the factors that enable engagement and retention among young professionals.

How do I get started?

1. Register to participate using the form on this page!

2. Check your inbox. We will send you a welcome email that includes a unique link to your survey and a list of the data points you will need to gather in advance of the survey.

3. Gather your data. Complete the survey by August 9th. The survey should take about 20 minutes to complete. 

4. Wait for your individual report, and the 2024 Young Professional Membership Index National Report to be released September 10, 2024. 

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Why an index

Young professionals join professional associations less often and engage less deeply

Forward-thinking associations are figuring out the keys to reversing this trend, and now, everyone can have access to the insights and information needed to strengthen their organization by increasing engagement and retention in emerging generations.

Benefits

Connect with your young professional members and drive growth

Gain perspective

Gain perspective on your engagement efforts by benchmarking your initiatives with similar organizations

Align Leaders

Align leaders in your organization around a proven young professional engagement framework

Focus your organization’s resources

Focus your organizational resources and
priorities on activities that fuel growth

Identify and track growth areas

Identify and track the strengths and growth areas within your own young professional engagement efforts

Ensure future stability

Help to ensure the future stability of associations by strengthening global young professional engagement

What you get

Benchmark and strengthen engagement

2024 Young Professional National Index Report™

Highlighting emergent national trends in young professional engagement with professional membership associations

Individualized Downloadable Framework

Illuminate how your organization's young professional engagement compares to similar organizations.

Tailored recommendations and best practices

Strengthening your existing young professional engagement initiatives with best practices and recommendations.

FAQs

Find answers to frequently asked questions about the Young Professional Membership Index.

Still have questions?
Email us YPIndex@highlandsolutions.com

How do I get started?

1. Register to participate using the form on this page!

2. Check your inbox. We will send you a welcome email that includes a unique link to your survey and a list of the data points you will need to gather in advance of the survey.

3. Gather your data. Complete the survey by August 9th. The survey should take about 20 minutes to complete. 

4. Wait for your individual report, and the 2024 Young Professional Membership Index National Report to be released September 10, 2024. 

What are the benefits?

Learn how your organization compares to industry leaders in the factors that enable engagement and retention among young professionals

  1. A copy of our 2024 Young Professional Membership Index National Report highlighting emergent national trends in how membership associations are engaging young professionals
  2. A downloadable framework that illuminates how your association's young professional engagement compares to similar organizations
  3. A tailored set of recommendations and best practices for strengthening your existing young professional engagement initiatives
What will I need?

As part of the overall index survey, we will be gathering specific membership data from your organization.

For a detailed list of what data you'll need for the survey, click here.

Is it free to participate?

For organizations selected to participate in this landmark survey, there is no cost to participate.

How will my data be protected?

At Highland we prioritize your privacy and are committed to protecting your organization’s data. We will not disclose your organization's unique data to others. Information presented in our National Index will always be aggregated or de-identified to protect your privacy.

Click here for more details