Blog

  • May
    23

    Trading the Project for the Program

    It is tempting to focus on the things we can control instead of on the things that matter. I see this pattern all over my life– At home when I’d rather knock out that weekend project than play make believe with my little ones. And at the office, when working with a client on a technology project that will significantly change their business. We set out on technology projects because we are after something that matters to our business: better reach, increased revenue, insight, efficiency or an enhanced customer experience. The project itself seems relatively easy to control. We can see the...

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  • Feb
    04

    How To Bridge Your CRM To Marketing Automation With Highland Solutions

    Are you interested in streamlining your customer operations? Through marketing automation software, Chicago business owners can bridge the gap between their customer relationship and marketing. Highland Solutions offers comprehensive customer relationship management (CRM) technology that can be bridged directly to their marketing automation platform, providing an all-in-one and versatile solution. Connecting Your Activities through Centralized Dashboards Your marketing automation and customer relationship management strategies must work toward similar goals if they are to be effective....

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  • Dec
    09

    CRM Technology For Healthcare Companies

    As one of the most highly regulated industries in the world, healthcare providers must always be aware of the need for compliance, in day-to-day activities and in the business systems that support them. When it comes to CRM solutions for healthcare, Chicago turns to Highland Solutions. We are the premier CRM solutions company that Chicago healthcare companies rely on when they need new technology to help streamline their business processes, increase patient satisfaction and help ensure regulatory compliance. Our unique “People first, technology second” approach to CRM solutions means our...

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  • Nov
    16

    Event Coordinators - Would you like your job to be easier?

    We know how difficult your job is.  For an event to succeed, a litany of moving parts must come together at exactly the right times.  Proper promotion, clearly presented event details, and post-event follow up are each essential and codependent for an event to truly be a success. Highland Solutions is here to help. Whether you’re a SugarCRM customer who currently uses Eventbrite, or are still in the market for an event management platform, Highland Solutions has developed a product that will save you from the woes of double entry by simply connecting the two platforms with one, easy-to-...

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  • Oct
    29

    5 Things You Can Do to Boost Online B2B Sales

    B2B e-commerce sales will top $780 billion this year, according to Forrester Research. Sales are on track to reach $1.13 trillion in 2020 as business vendors and purchasers move en masse from traditional channels, like phone and offline, to e-commerce. One reason for the shift: Businesses are keeping an even closer eye on their bottom lines. Online B2B (Business to Business) sales cut operating costs and overhead by driving customers through self-service sites. Manufacturers, wholesalers and distributors that otherwise wouldn’t be able to afford storefront space are able to get in the...

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