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Are you interested in streamlining your customer operations? Through marketing automation software, Chicago business owners can bridge the gap between their customer relationship and marketing. Highland Solutions offers comprehensive customer relationship management (CRM) technology that can be bridged directly to their marketing automation platform, providing an all-in-one and versatile solution.

How To Bridge Your CRM To Marketing Automation With Highland Solutions

Posted:

02/04/16

Are you interested in streamlining your customer operations? Through marketing automation software, Chicago business owners can bridge the gap between their customer relationship and marketing. Highland Solutions offers comprehensive customer relationship management (CRM) technology that can be bridged directly to their marketing automation platform, providing an all-in-one and versatile solution.

Connecting Your Activities through Centralized Dashboards

Your marketing automation and customer relationship management strategies must work toward similar goals if they are to be effective. Through bridging and integration, your marketing activities can be connected directly to your CRM solution — making it easier to track outcomes and correlate CRM activity to marketing activity.

Analyzing Engagement and Buyer Readiness

Marketing automation suites can be used to develop a readiness scale regarding buyers in a CRM environment, so that sales personnel connecting with customers are aware of the products that customers are interested in and how willing they are to make a purchase immediately. Through marketing automation, customer engagement can be tracked, which is often considered one of the primary indicators of sales readiness.

Communicating Between Teams

A marketing team and a sales team need to be able to well connected work together. By bridging CRM solutions and marketing automation, an organization can increase collaboration — and therefore, revenue. A bridged, universal solution creates a single, consolidated dashboard through which professionals are able to plan and coordinate their strategies.

Improving Upon Marketing Strategies through Customer Analysis

Data flows both ways: In addition to approaching customers through marketing automation, better marketing automation can also be developed by analyzing data gleaned through customer relationships. Customer demographics and points of contact can be logged to more appropriately targeted marketing solutions — from inbound marketing to social media generation.

Triggering Retargeting through CRM

Marketing automation and integration can be effectively used to retarget and remarket toward customers. Triggers can be set to ensure that customers are contacted based on certain points in their relationship with the organization. These can include successful purchases, purchase abandonment and even contacting customer support. With marketing automation, these CRM triggers can be followed and responded to without any additional sales hours committed.

Integrating your CRM solution with a marketing automation platform is the ideal way to streamline business operations and reduce your overhead and administrative time. For businesses of all sizes and industries, Highland Solutions can help you develop an integrated solution for your customer relationship management and marketing. Contact Highland Solutions today to learn more about CRM solutions.