Blog

  • Nov
    07

    A New Website: An Old Reminder

    Recently, Highland Solutions went through the creative, yet sometimes arduous process of re-launching its website. During the development phase, we had to ask and answer many questions: content and color, style versus functionality, etc. We worked to create a website that made sense from the client’s point-of-view. How do we build trust with our clients and ultimately help them become more competitive, efficient and productive?" Here’s what we came up with… Platform The business solutions we build for our clients have to be centered on stable and scalable technology, so clients can...

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  • Nov
    06

    Optimize your Website to Provide a Better Client Experience

    Scott Taback, Vice President of Business Development, recently discussed the motivation behind Highland Solutions’ website redesign. What were the drivers behind redesigning your website? The evolution of technology played a role. Our last website had run its course, as it had served its purpose for over five years. It was not responsive and could not provide an optimal user experience for mobile users. We wanted to build a new site that easily adapted to whatever device—tablet, smartphone or laptop—accessed it. Our new design has a scroll feel, so mobile users can swipe in addition to...

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  • Oct
    21

    Theme on a Partner Summit

    Last week I attended the SugarCRM Global Partner Summit in Munich, Germany. While I was there, I heard a number of interesting speakers discuss their interactions with clients. A few commons themes from SugarCRM success stories: good client communication, focus on solving client business problems, and avoidance of deep discussions about feeds and speeds. This was encouraging to hear because at Highland, we have a long-held belief that we are not in the technology business for technology’s sake. We are in the technology business to solve client problems—removing barriers that impede their...

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  • Oct
    16

    Technology and Social Responsibility

    What I'm witnessing today among the current generation of entrepreneurs and start up visionaries has me encouraged. As I sit, listening to a panel of socially responsible business owners at the Chicago Ideas Week, I am absolutely amazed at their drive to use technology to make the world a better place. It really opened my eyes: business doesn't have to be about business, it can be a platform for social change. For example, one of the panel members, Ted Gonder, founder of Moneythink, is focused on teaching youth the importance of financial education prior to college. Most of us enter and...

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  • Sep
    22

    The Bad and the Good of Client Experience - Part 2

    Editor's note: this is the second part to Jeff's previous blog titled, "The Bad and the Good of Customer Experience - Part 1" When last we left Rising Tide Equipment, their experience in finding a CRM solutions provider that knew them, their business and wanted a long-term relationship was not going well. In fact, it was terrible. Still committed to finding a CRM solution and not deterred by the sting of bad meetings, they called another company in hopes that this firm would be able to provide them the technology and experience they were seeking. Then something happened that Rising Tide...

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